We all know by now that Google dominates the search engine world
Google can be referred as a as the gatekeeper containing over 25 billion web pages of all kinds of different information that is accessible to users all over the world at the tip of the fingertips.
Google performs more than 400 billion searches a year; has more than 150 other domains and is available in many different languages. This revolutionary search engine has brought the knowledge of the whole world to our convenience, notably cutting down or even eliminating the need of libraries, heavy encyclopedias and significant amount of time spend on researching.Think about it, just about 15 years ago in order to find a business or a service a consumer had to search through yellow pages or make a trip to the nearest corner store to purchase a whole newspaper just for the use of the classified section… now this process had been simplified with just one phrase “Google it” and within seconds thousands of relevant web pages appear on the monitor offering you the service desired. But what is that makes Google so unique? Why Google and not other search engines achieved such overwhelming popularity worldwide?
The answer for their success is the efficiency of the results provided by Google, and the key to that success is the algorithm used in Google which was invented by two talented students of Stranford University, Larry Page and Sergei Brin. This specific algorithm determines the keywords of the search demand and connects it to websites with relevant number of key factors, and accordingly revealing accurate results out of billions of websites.
However Google does not just limit itself as a search engine provider – Google always thinks ahead constantly introducing new services to the public. Most popular are; Image search, Google Maps, G-mail, free blogging services, online discussion forums known as “Google groups”, “Froogle” a price comparison service, AdWords, AdSense and many more…
Today nearly three out of four consumers use Google when researching and/or purchasing products or services online.
Top placement on Google searches will bring more:
- consumers to your website
- business for you company
Only Google works for you 24/7 regardless of where you are, by bringing more and more potential customers to your website.
Google SEO has become a necessity in today's marketplace.
PageRank™ (PR) - one of the methods Google uses to determine a page’s relevance or importance. It is approximation of the quality of a web page. (range 1 - 10)
DMOZ (Open Directory Project) - one of the largest directory system which is maintained by human editors. A web site listing in Dmoz is an important part of having a web site rank well in Google, because Google uses Dmoz results in it’s own directory.
AdWords - This is the Pay Per Click (PPC) advertising program offered by Google.
AdSense - Google’s marketing program which allows website owners to generate income from displaying relevant Google ads on their websites.
Google Toolbar - is internet browser add on available for both Mozilla Firefox and Internet Explorer. Features include PageRank display, Google Bookmarks, Google Account sign-in, Access to Google Docs & Spreadsheets, Google search box, Google Suggest, SpellCheck, AutoLink & AutoFill.
Google Cache - Google takes a snapshot of each page examined as it crawls the web and caches these as a back-up in case the original page is unavailable. If you click on the "Cached" link, you will see the web page as it looked when Google indexed it. The cached content is the content Google uses to judge whether this page is a relevant match for your query.
Google Friendly - webmaster guidelines which provides general design, technical, and quality guidelines for creating a Google-friendly site.
GoogleBot - The crawler Google uses on a daily basis to find and index new web pages.